Proof the yeast: in a large bowl or the bowl of your stand mixer, combine 1 cup warm water, 1 ½ tbsp active-dry yeast and 1 teaspoon sugar.Let it sit for 5-10 minutes, or until the mixture becomes foamy and bubbly on top. If the mixture doesn't foam, your water may have been too hot or the yeast may be expired. Mix the Wet Ingredients: Using a stand mixer fitted with the dough hook, add the melted butter, ½ cup sugar, 3 eggs and 1 tsp salt to the bowl. Mix on low speed until the eggs are broken up and everything is combined.Pour in the foamy yeast mixture and continue mixing just to combine. Add the flour: add the flour, 1 cup at a time, mixing on medium-low after each addition. Once you've added about 3 ½ cups of flour, pay attention to the texture:The dough should pull away from the sides of the bowl and form a soft, slightly sticky ball. Add the remaining flour as needed, a little at a time. You may need slightly less or slightly more than 4 cups. Continue kneading with the mixer for 3-4 minutes, until the dough is smooth and elastic.
Knead by hand: lightly flour your hands and turn the dough out onto a lightly floured surface. Knead for 1-2 minutes to form a smooth, round ball. The dough should feel soft and slightly tacky but should not stick heavily to your hands.
Shape the rolls: use a pastry cutter or knife to divide the dough into 24 equal pieces. To shape the rolls: cup your hand over the dough piece and. gently roll it in a circle on an unclouded area of your counter until it becomes smooth and round on top.
Prepare a baking dish: lightly grease a 9x13 inch baking dish with butter or non-stick spray. Arrange the dough balls evenly in the pan, leaving a little space between each one to allow for rising.
Let the rolls rise: cover the pan with plastic wrap, or a clean kitchen towel and allow the rolls to rise in a warm, draft-free spot for 60-90 minutes, or until they have doubled in size and are touching each other.
Bake: Preheat your oven to 375℉. Bake the rolls for 15-18 minutes or until they are golden brown on top.
For extra shine, brush the tops with melted butter immediately after baking.